
A traffic light signals to pedestrians. Photo courtesy of Wikimedia Commons.
Many workers, students, older adults and other residents walk the streets of Anchorage every day. Fifteen of these pedestrians were killed by vehicles in both 2024 and 2025, the most yearly deaths in more than a decade, according to Alaska Public Media.
The following are several evidence-based strategies for drivers to improve pedestrian safety.
First strategy: Addressing biases.
Drivers' negative attitudes toward non-drivers led to more aggressive driving, according to a 2015 study from the University of Western Australia. This is due to drivers' view of non-drivers as an out-group.
For example, another study found that people view bicyclists as a social identity and attribute certain motivations and behaviors to the stereotype. Drivers can address these tendencies by introspecting about their attitudes toward non-drivers.
Second strategy: Slow down.
Speeding is the leading cause of traffic accidents globally, especially in high pedestrian traffic areas, according to a review published by the Journal of Safety Research in 2024. Reducing speed improves safety for both drivers and pedestrians.
Third strategy: Driver-pedestrian communication.
Nonverbal communication between drivers and pedestrians can improve pedestrian safety.
A study conducted at Delft University of Technology in 2022 found that eye contact can improve pedestrians' perceived safety and help drivers communicate their intentions to pedestrians crossing the street. Pedestrians also reported vehicle movement as the strongest indicator for deciding when to cross.
Fourth strategy: Minimize passenger distractions.
A study conducted at Texas State University in 2023 found that talking with passengers near crosswalks significantly interferes with driving. Results also indicated that drivers are more likely to hit pedestrians when talking to passengers.
With extreme weather conditions, distractions and other factors on the road, drivers must be prepared at all times.
This report is part of an investigative series by The Northern Light examining pedestrian safety in Anchorage. The next story will focus on safety strategies for pedestrians.