University of Alaska and Alaska Travel Industry Association launch joint workforce marketing campaign

Bringing employees and students to Alaska

Screenshot from one of the TikTok videos for the campaign.

Alaska is an amazing place to work and attend university, but you all know that. However, there are some people who don’t.

According to a press release from Thompson & Co. Public Relations, The University of Alaska and Alaska Travel Industry Association, supported by Alaska Airlines, launched a national workforce marketing campaign on Nov. 13.

You may see some of these advertisements come across your phone screen as you are scrolling through TikTok.

The series of “Day in the Life” TikTok videos will show real UA students’ perspectives on what living in Alaska is actually like. These videos are directed towards prospective young residents and students from around the country to encourage them to move to Alaska.

Sarah Leonard, president and CEO of ATIA was quoted in the press release saying, “We’re thrilled to launch this strategic partnership and showcase Alaska to a new key audience. TikTok is the fastest-growing social media app and can reach people with the messages of Alaska adventure and opportunities for living and working here.”

The ultimate motivation behind these campaigns is to attract a younger workforce to fulfill our state’s growing economic needs. It could be essential to Alaska’s future as a destination for travel as well as a place to live.

“This campaign leverages our mutual goal to engage visitors and students by showcasing the uniqueness of life in Alaska and the great jobs available to them,” said UA President Pat Pitney.

Alaska Airlines is supporting this campaign through media support. They have the platform to reach more people through their email programs, social media, digital media and airport media.

“Together, we are focused on growing our workforce through the educational opportunities and job training programs offered by the University of Alaska, and what better way to create that interest than by sharing how our students and every day Alaskans live their lives and work in this great place we call home,” said Pitney.

The “Day in the Life” videos will be running through early next year.