Opinion

TikTok becomes China’s gateway to U.S. sales

Photo courtesy of shutterstock

Videos about China’s factories and prices have been trending on TikTok. These videos have exposed luxury brands such as Louis Vuitton, Lululemon, Gucci and Birkin.

Prices have skyrocketed, stock markets are declining and U.S. buyers on TikTok have found ways to buy products for cheaper prices from Chinese influencers. 

For example, Lululemon's leggings cost only $5 to $6 from Chinese factories. In contrast, U.S. and other Western countries charge higher prices to consumers.

The new trend is not just about consumer goods. According to The Economic Times, TikTok trends also underscore a larger issue in the trade war between the U.S. and China. It feels like a reflection of a much bigger geopolitical strategy, with China intentionally using its manufacturing power to handle the ongoing trade war. 

With the increased flow of China’s manufactured products on TikTok, it's entertaining to watch China’s influencers reveal the prices of luxury products.

However, the prices appear too good to be true. We don’t know what lies behind Chinese manufacturers and their products. Influencers revealing factory prices does not mean consumers are paying the same prices seen in viral videos.

Cheap products that go viral on TikTok might not be safe or worth the hype. But it is entertaining to see big brands and the ongoing trade war become the punchline of viral jokes.