As of the end of October 2017, the University of Alaska Anchorage introduced the addition of a new Associate Athletic Director of Development. Now a part of the athletic’s 13-sport community, Tanya Pont took over the responsibility for donor development and relations.
Pont brings a significant amount of experience and knowledge to UAA as she has previously worked in a related field for over 18 years at SMG of Alaska, Inc. SMG was the management corporation that previously employed Pont as the Director of Marketing, but due to the recent budgetary issues, Pont and Joe Wooden, former general manager of the Sullivan Arena, were both dismissed in Aug. 2017.
At SMG, Pont had a broad range of responsibilities and connections that will now help facilitate her career at UAA. Pont was appointed to be in charge of coordination of promotions, advertising campaigns, internal and external communications, public relations functions and media buys relative to the Sullivan Arena and its public events.
For UAA, Pont’s experience will not only benefit current athletic community members, but future ones as well.
“I volunteer for many local organizations that benefit youth athletics and support education,” Pont said. “These are my passions. I understand that, as a community, we need to work together to ensure opportunities for our children. In my new position at UAA, I can move this passion forward to help ensure that my children may have a chance to represent the hometown team.”
Pont will not only work to develop relationships with future athletes, but past athletes as well.
“I am working with Alumni Relations on a campaign to better engage alumni student-athletes. In order for UAA Seawolf Athletics to continue to be competitive in their respective sports and in the classroom, it is important to have a partnership with those alumni that have realized the benefit of graduating in green and gold,” Pont said.
In addition to relevant experience, Pont has a B.S. in Corporate Communications that she obtained from the University of Colorado, Colorado Springs (1994-1998).
Pont should be able to initiate communications and marketing strategies for the Alaska Airlines Center clients due to her experience establishing relationships with new business prospects, while continuing existing customer relations and support.
At her previous job, Pont accumulated many specific successes that could transfer over as experience to UAA.
“There were other events that we helped to bring to Alaska, including Nitro Circus, but one of the most satisfying accomplishments was being able to coordinate with local charity organizations to host a community holiday gift distribution center,” Pont said.
Pont heightened community engagement and revenue through successful public relations campaigns.
“I have a prior working relationship with UAA Athletics, having served on event committees for the GCI Great Alaska Shootout and Kendall Hockey Classic, and acting as their event logistical contact for events hosted at the Sullivan Arena. I have also developed relationships over the years with many of UAA’s key donors and alumni base,” Pont said.
Her previous achievements and future goals for UAA have already been recognized and acknowledge by other athletic department and UAA faculty.
“We are pleased to add a seasoned professional like Tanya [Pont] to the UAA Athletics team. Her wealth of experience and knowledge in the Anchorage-area market is a great asset,” Tim McDiffett, interim athletic director, said.
In addition to her practical experience in a professional work environment, Pont joins the athletic department with valuable collegiate athletic experience. During her time at UC Colorado Springs, Pont participated as a dual collegiate athlete in both basketball and softball.