The Better Business Bureau, an organization that serves Alaska, Oregon and Western Washington, is hosting “Motivation for the Market Place” on Feb.16.
The event will be at the Z.J. Loussac Public Library in the Wilda Marston Theatre at 11 a.m. Tickets are $50 for general admission and $10 for students.
BBB is bringing up Robert Spector, journalist and best-selling author of “The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company” to speak at the affair.
“We’re flying him up here just for this event and hoping to pump-up the market place here,” Tara Sims said, the Alaska public relations manager for the BBB. “A lot of his talk is going to be about customer service. No matter what field you’re going into, you’re going to have to deal with customer service and know how to use it to benefit your business,”
Spector’s insights are based on objective, exclusive, observation.
“Spector’s books are business based.” Sims said. “He was the only one allowed inside Nordstrom to learn about the inner-workings of Nordstrom and to how they’ve become known nationally for successful customer service.”
However, the event is not just for suited-up business owners and their employees – it is also targeted at students. The BBB feels that this event is just as important for students as it is for everyone else, which is why they made sure the event is affordable for students.
“I think this is a good idea to go to because these small business seminars offer so much more real world knowledge than what you can get in a classroom,” Ken Burleson, Business and Finance major, said. “These events are usually removed from an academic setting and provide an emphatically different perspective for students and/or small business owners. It’s a great net-working opportunity for anyone conducting business in Alaska.”
The BBB is a non-profit service organization.
“We provide reliability reports to the public, provide complaints about an organization,” Sims said. “If there has been any government action against the business, how long the business has been operating, etc.”
The BBB’s mission is to be a leader in advanced market place trust. They assist students with business issues that cannot be resolved without professional help and often walk students through major financial milestones such as buying a car, purchasing a home and even the student loan process.
For more information about the Motivation for the Market Place event please call (907) 562-0704 or log onto www.bbb.org.